A man in your social media feed staring into a camera asking "What exactly happened on 9/11?" is rarely newsworthy.
However, when Fox News paid him millions to say the same things on one of cable TV's most popular shows, attention is paid.
Wall hangings, wood paneling, and a window showing woodsy green echo in the audio. Carlson wears a suit and pocket square and controls his Teleprompter. The look is "Green Acres" or prep school Ron Swanson.